…is a OneStop virtual business destination The Moxtra platform enables organizations to power OneStop digital business destinations to engage and collaborate with their clients anywhere, anytime.īy analyzing the business-client relationship, as well as digital expectations, Moxtra has classified a successful mobile strategy as one that… …is under the organization’s unique brandĭeveloping a branded app allows clients to associate the convenience of digital engagement with the brand’s identity. Developing a branded app allows clients to associate the convenience of digital engagement with the brand’s identity. As Moxtra’s Head of Marketing, Leena Iyar explains that without a set template for a functional mobile and web app, the process of developing a digitally resilient brand is daunting. While many businesses have seen the value in employing a digital presence, developing a business app is complicated. With these consumer expectations, businesses need to adopt a digital strategy to provide the most convenient service delivery to their clients. For a client, mobile phones and digital portals can get them almost anything they need. Digital devices are so personally tied to each person, that to even unlock them can take a fingerprint or facial identification. People can digitally map where they are going, order transportation, board a plane, or call for help. Their e-mails, banks, and even wallets have all been transforming digitally. High-touch service brands are associated with exceeding expectations, individualized attention to detail, and adjusting to their clients’ needs.ĭigital means allow people to connect with those they love most, keep a record of their conversations, store their photo albums and have the ability to capture memories. Clients who choose first-class service providers are paying more for an experience that promises to do more – they are paying for a brand that caters to them personally. High-touch service brands are associated with exceeding expectations, individualized attention to detail, and adjusting to their clients’ needs.
If a business can maintain a brand identity that aligns with a client’s ideas, the relationship is positive and generates revenue. This relationship is built on a client’s trust in a brand to be reliable, communicative, and effective. No matter how many moving parts there are within an organization, a brand influences how a company is perceived, making it crucial to constantly look for ways to improve that perception.įor client-focused businesses, brand loyalty represents a relationship between a client and an organization.
#MOXTRA CLIENT ID SERIES#
This article is part of a thought leadership article series on Marketing Innovation presented and written by Moxtra, a company that helps businesses deliver client experiences for the digital age. Businesses work hard to cultivate and develop their brand identity – they use their brand to say this is who we are, this is what we do, and this is what we can accomplish together. A name or symbol can evoke images, ideas, feelings, lifestyles, and aspirations.
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